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Session Schedule

= Editor's Choice Session

First Things First: Making Salesforce Work the First Time & Prevent Scope Creep

Tuesday, 8 a.m. PT
Lydia Jackson, Mike Torres


Learn best practices in writing business requirements to help you develop business processes that will maximize ROI during initial Salesforce implemention, enhancement and/or when working with Premier Support Admin.

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Keep Customers Happy in 3 Easy Steps

Tuesday, 11:30 a.m. PT
Paul Baptist, Jessica Haas


With Desk.com, keeping customers happy is best done in three easy steps: help customers help themselves, increase agent productivity, and drive smarter, faster decisions with insights.

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Futureproof Your Business

Tuesday, 12 p.m. PT
Jennifer Warawa


The future of business is radically different from the business of today. Join us as we take a look at six ways you can futureproof your business and position yourself for long-term sustainable success—and not just to survive, but truly thrive.

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Partner Opportunities with Sage Live Cloud Accounting Solution

Tuesday, 1 p.m. PT
Nicole Hardin, Kevin Reece


No matter what industry you're in, we'll show you how to unlock new revenue opportunities, better engage with your customer base, attract new customers, and expand your consulting practice as a Sage Live partner.

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Running B2B Marketing Campaigns as a Team of One

Tuesday, 1:30 p.m. PT
Christian Mullis, Jessica Williams


How do you successfully manage it all, particularly if you are a team of one? Join us for tips on using marketing automation to develop content, strategy, logic, and timing around all of the campaigns that can be running simultaneously.

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Cloud Accounting with Sage Live and Salesforce

Tuesday, 3:30 p.m. PT
Karen Ainley, Lax Madapaty


Built on the Salesforce App Cloud, Sage Live is the most powerful and cost-effective cloud accounting solution for small and midsized businesses. Join us to learn how Sage Live can revolutionize your business and help you plan better, grow faster, and become more profitable.

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= Editor's Choice Session

AppExchange for Admins: Apps Every Admin Should Know

Wednesday, 8:30 a.m. PT
Aaron Biggs, Stephen Chilcoat, Andrew Gothelf, Stephanie Morgan


Join us to hear customers dig into some of the key challenges Admins face and the AppExchange apps, mostly free (and a few paid), that have helped admins power solutions for every challenge and department.

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Benchmarks for Small Business: Research on the Leading Growth Trends

Wednesday, 8:30 a.m. PT
Andra Ely, Peter Gaylord, Brent Leary, Lauri McCabe


How are high-performing small business teams growing their business? Salesforce Research surveyed over 3,800 small business leaders to discover success trends across sales, service, and marketing. Join us to hear the research findings, as well as steps small business teams can take to get ahead of the curve to grow fast.

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Salesforce for Growing Businesses Keynote

Wednesday, 11 a.m. PT
Jamie Domenici, Bart Houlahan, Philip Krim


Hear from customer trailblazers to see how Salesforce helps them solve the challenges they face today and prepare for the growth they expect tomorrow. You’ll be amazed how easy it is to grow your business with a platform that scales as you need it!

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Crawl, Walk, Sprint: How to Deploy Salesforce and Hit the Ground Running

Wednesday, 5 p.m.
Carolyn Adams, Mary Clevidence


See how to outline the key steps of a Salesforce project and set yourself up for success by leveraging a phased approach. Join us for tips on how to define your vision, identify and prioritize business objectives, and deliver projects in phases to drive quick ROI and ease adoption.

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= Editor's Choice Session

Small Business Big Impact Pitch Contest

Thursday, 10 a.m. PT
Bernie Kassar


5 finalists take the stage to present 3 minute pitches about their business. A panel of expert judges will work alongside you in the audience to critique each presentation on the strength of its story telling. In the end, we’ll reconvene to award the Grand Prize worth up to $45k in Salesforce product and services.

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How to Survive in the New Era of Selling: The Death of a Salesman

Thursday, 11:30 a.m. PT
Andra Ely


Technology has empowered customers, making them more informed buyers before they even get into the sales funnel. How will this innovation impact sales organizations and the traditional sales rep?

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5 Trends Shaping the Investment Environment for Your Startup

Thursday, 1 p.m. PT
Jason Green, John Somorjai


Seismic shifts in public markets and aggressive merger and acquisition activity are shaping a new horizon for startups. Join us to hear leading Venture Capitalists discuss the implications for startup fundraising in today's economic market.

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3 Reasons Salesforce CRM & Sage Distribution Cloud is changing the enterprise market

Thursday, 2 p.m. PT
Libby Koehn


Join us to learn how the combination of Salesforce's CRM applications and Sage's X3 Enterprise Cloud Solutions for Distribution and Ecommerce deliver an integrated, data-driven answer to solving the problem of connecting your CRM, ecommerce, call center, and ERP capabilities—all in the cloud.

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How Small Teams Deliver Big Results with B2B Marketing Automation

Thursday, 2:30 p.m. PT
Grace Helmer, Kristin Martonik, Casey Thorp


Join us to learn how marketing automation can optimize your marketing efforts and drive growth. Small business marketing leaders will share their best practices and let you in on the secrets to their most successful tactics to boost pipeline.

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Build Custom Apps for Your Small Business and Turn Any Spreadsheet into an App

Thursday, 4 p.m. PT
Michael Hamrock, Crissy Koger


Creating business apps customized for your growing business is as easy as clicks. Learn how easily you can find areas to improve and automate your business by building apps with App Cloud and Salesforce for every department.

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Learning from Business Model Transformation: The Shift from On-Premise to Cloud

Thursday, 4:30 p.m. PT
Jennifer Warawa


Sage is successfully making the transition from an on-premises (desktop) software company to one that's building the future in the cloud. Sage will share their top learnings with you so you can successfully navigate your own firm’s transition and leverage technology to build your future business model.

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= Editor's Choice Session

Connect Everything on Apps: Building on App Cloud, Buying from AppExchange

Friday, 10 a.m. PT
Laura Durrance, Eric Edelson, Cleo Schiff


Join us to hear how leading companies build engaging apps faster by using the Salesforce App Cloud, and the pre-built apps they use from AppExchange.

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Why Should Service Be a Priority for Your Business?

Friday, 11:30 a.m. PT
Nicole McCloud


As a fast-growing company, you're busy juggling competing tasks. Join us to hear why service should be top of mind for your company and how it can help you accelerate growth and improve customer loyalty.

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Get to Know Sage Live

Sage Live is a built-for-Salesforce accounting solution. It runs right on the Salesforce platform, so you can get real-time updates about your business finances (with way less data entry). Check it out in this new self-guided product tour. Take the Tour Now >

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